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6 Useful Apps For Small Businesses

We live in a world that’s inundated with apps, and for small businesses, that can be a very good thing. But it can be difficult at times to sift through which apps will suit your businesses needs and which simply aren’t worth downloading. There are, however, a handful of essential apps for small businesses that can help your day-to-day become more efficient and organized no matter what industry you’re in. Of course that all starts with a good calendar reminder app like GoReminders. But beyond that, sorting out which app will give you the most bang for your buck can be quite tedious – which is why we’ve done the work for you. 

The beauty of many of the apps below is that they work double-duty, providing your business with a variety of services all rolled into one seamless hub – which, if you’re a small-to-medium business owner, translates to one less ball you need to juggle. With the right app or software, you can stay on top of your competition and allow for a better experience with both your customers and employees. Below are 6 useful apps for small businesses that are well worth looking into for your growing business. 


This handy app is an all-in-one platform, making things like payroll, benefits, and taxes a breeze for your business. Gusto not only provides automated deductions for things like benefits and workers’ comp for your employees, but also emails digital pay stubs every payday with a paycheck breakdown for your employees to view. And, if you wanted to switch payroll providers,  Gusto provides a team that will import all of your data for you, so long as you have more than 10 employees. 


Trello is the king of project management and organization, providing a simple solution to help track your team’s workflow. You can add members to a Trello board and create “cards” that each symbolize a particular project or assignment an employee is responsible for. Members can add comments, attachments, due dates, and labels that allow for the most precise and specific details of a task, making it abundantly clear to each employee what they are accountable for. Whenever a card is edited or updated, Trello notifies each member tagged within that card so they have the most up to date information for their task.  


HubSpot is a powerful platform, combining marketing, sales, customer service, and CRM software all in one seamless entity. Its CMS hub provides content management software that is easy to manage and allows your customers a positive user experience; its marketing software offers automation, analytics, and lead generation to help your business both increase traffic and convert more visitors; its sales hub offers easy email automation and meeting scheduling. Plus, you’ll have insight into your leads and customers, giving you the ability to pinpoint what exactly is working for your business and what may need a bit more refining. 


If your business would benefit from creating and managing mailing lists, then MailChimp is worth looking into. A “lite” version of HubSpot, MailChimp allows you to create and send newsletters, customize email templates, and track performance to help you understand the relevancy of what you’re sending out to your customers. 


Slack is much more than an instant messaging platform: this app has an incredibly useful search engine, allowing you to go back into your messaging archives and notifications to find exactly what you were looking for. Slack also is a master of organization, allowing you to set up both private and public channels, direct messages, and even a built-in reminder system, which can be useful if you need to remember an important meeting or appointment. Slack also has the ability to drag-and-drop files, PDFs, and images, and everything you send is indexed and archived, allowing you the ability to pull just about anything up from the past. 


If your line of work calls for business trips, Expensify can help make the process of tracking business expenses much, much easier. You have the option of linking your credit or debit card to your account so that charges are automatically placed on an expense report — and the report itself can be quickly and easily created by yourself. If you’re not sold on the idea of linking a credit or debit card, Expensify also offers the ability to take pictures of your receipts, which the app automatically sifts through and picks up only the relevant information needed for your expense report. 

There you have it. If you’re interested in some more useful small business apps, also check out our appointment toolbox that we created for small businesses.

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