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11 Friendly Yet Professional Reminders to Send to Your Customers

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Business owners worldwide use reminders for their clients, staff, and themselves as a way to improve efficiency and support a successful business model. You’ve probably gotten quite a few reminders in your lifetime, but acting as the sender can seem like a daunting task. What’s the right way to send a reminder? How do you avoid sounding demanding or unprofessional?

If you’re not sure how to send an effective appointment reminder, you’re not alone. Creating an appointment reminder that’s both friendly and professional takes some thinking. You’ll probably need to workshop your messages multiple times, but there are plenty of templates you can use to get started.

Choose one of the templates below to send a friendly and professional reminder that makes your clients eager to confirm their next appointment. GoReminders provides customization features to tailor your reminders to your specific brand and each individual client.

How Reminders Can Help You and Your Customers

Reminders aren’t meant to be annoying. Instead, they are a tool to help your customers get the most out of their experience with you. Here are some ways reminders can help you and your customers stay on track:

  • Open communication channels: When you send an email or text reminder, you’re creating a conversation with that client. You’re also opening up the floor for them to continue the conversation if they choose.
  • Reinforce the terms of your agreement: Reminders can convey details to your clients in writing, even if it’s just to say “here’s what we discussed earlier.” Those emails/texts can act as evidence, should you need to reference a previous conversation.
  • Prompt a response: Reminders are especially helpful in eliciting a response from the recipient, such as confirming their appointment or interest in a product or service. This act can help you move them forward within your company’s process.
  • Ensure attendance: Receiving reminders a few days or even a few hours before a scheduled appointment can help ensure clients attend and show up on time.
  • Decrease no-shows: Life’s busy, so reminding your clients about upcoming appointments can prompt them to communicate their plans (whether that’s to confirm, reschedule, or cancel). Our customers have reported that this can decrease no-shows by up to 80%. This means your business can stay efficient and retain the revenue already booked on your calendar.
  • Develop prospects: The best email/text reminders are those that serve multiple functions. As much as they remind clients of their appointments, they can also work to elicit sales or additional bookings as well.
  • Initiate sales: Sometimes businesses need to send out reminders about seasonal services, specials, or upcoming events. These emails/texts are usually also a great sales vehicle.
  • Reconnect with past clients: Depending on what your business does, you may need to reconnect with clients on a quarterly or even yearly basis. A friendly and professional reminder can help break the ice for reconnecting.
  • Garner attention: At the very least, an appointment reminder reminds your clients that you’re still around and available to do business.

There are several ways you can approach sending reminders to your customers. Adding an extra bit of branding personality can go a long way in connecting with your clients without annoying or putting them off.

Critical Elements of a Friendly and Professional Reminder

The most friendly and professional reminders include the following key elements:

  • A direct and concise structure. You should keep your texts at less than 320 characters and your emails at about 120 words at the most. It’s best to keep messages focused on a singular goal, whether that’s to remind your clients about an upcoming appointment, request a review, book another appointment, etc.
  • Personalization wherever possible. Whether you send an email or a text, your reminder should usually include (a) who is sending the message, (b) the recipient’s name, (c) the reason for the reminder, (d) a call to action, and (e) a closing statement that prompts your client to reach out with any questions or concerns. This helps customers feel like they are communicating with a real person.
  • A tone that matches your branding. Make sure your clients feel like each reminder is coming from you directly, not a robot. All your reminders should match your brand voice and reflect the personality of your brand in your messaging. In addition to a unique voice, you’ll want to include your business name and possibly the name of the staff tied to the appointment in the message.
  • A way for your clients to respond. The best reminders make it easy and convenient for your customers to respond. With an appointment reminder app like GoReminders, you can include easy reply instructions in each reminder (e.g. Reply “C” to confirm). You may also choose to include an email address or phone number that your customers can call/text, plus your standard operating hours.

11 Friendly and Professional Reminders to Send to Your Customers

Coming up with your own way of reminding your clients can be difficult. That’s why we’ve put together this list of 11 friendly and professional reminders you can use to send to your customers.

GoReminders allows you to send appointment reminders easily. You can automatically personalize your appointment reminders with unlimited templates for different occasions. Each template uses template tags marked by {{curly brackets}}. When you include these in your message templates, the software automatically fills in relevant information for each new appointment you create. When using these template tags in GoReminders, make sure you select the appropriate tag button in GoReminders. If you simply type {{First Name}} into your template, your customer will receive a message that says “{{First Name}}” rather than their first name.

It’s important to note that you can also include reply instructions (such as Reply “C” to confirm) in the settings if you choose. When you do this, you don’t have to write these instructions in your reminder templates unless you want to create more specific instructions for confirmation.

1. Basic Appointment Reminder

No one says you have to get super fancy with your appointment reminders. Sometimes the best reminder is simple and straightforward. Here’s a basic appointment reminder template you can use for almost any occasion:

Hello {{First Name}}, your appointment with {{Staff Name}} from (Your Business Name) is scheduled for {{Day Name}}, {{Date}} at {{Time}}.

Please reply “C” to confirm your appointment or “R” to reschedule.

You may also use a salutation (Mr., Mrs., or Ms.) for a more formal approach:

Hello {{Salutation}} {{Last Name}}, your appointment with (Your Business Name) is scheduled for {{Day Name}}, {{Date}} at {{Time}}. Please reply “C” to confirm or call {{Staff Name}} at {{Staff Phone}} to reschedule.

Each set of curly brackets represents a template tag that GoReminders fills in automatically. Template tags show up differently for each reminder, based on what information you include when you create a new appointment.

2. Brand-Specific Reminder

If you want to add pizzazz to this basic template, try infusing some personality into the reminder. As long as the tone fits your brand and you convey the relevant information, your customers will appreciate it.

Hi there {{First Name}}! We’re thrilled you scheduled an appointment with {{Staff Name}} for {{Day Name}} at {{Time}}. We can’t wait to see you! Please let us know if you’re still coming. Hope to see you soon! Reply “C” to confirm.

3. Response Requested Reminder

Here is an example of an email reminder with specific instructions for response or check-in:

Hello {{First Name}},

We hope you’re having a great week.

We have you scheduled for a {{Service}} appointment at {{Time}} on {{Date}}.

Please check in at least 24 hours in advance to begin your pre-visit paperwork. Simply click the link below and follow the prompts. When you arrive for your appointment with {{Staff Name}}, they will go over your records to fill in any missing information.

Check in here: (Your Check-In Link)

We look forward to meeting with you on {{Day Name}}!

(Your Business Name)

You may or may not have a detailed self check-in process for your business. But if you do, you’ll probably want to create a dedicated template for this that includes your check-in link at the bottom of the message. This can serve as a great standard appointment reminder that can be sent 24-48 hours before the appointment.

4. Detail-Specific Reminder

Depending on the nature of your business, you may need to inform customers of specific details before they arrive for their appointment. You can get as detailed as you’d like with GoReminders’ customizable templates. Here’s an example:

Hello {{First Name}}, your appointment with (Your Business Name) is scheduled for {{Day Name}}, {{Date}}, at {{Time}}. The appointment will last {{Appointment Length}}, so plan to be with us until {{End Time}} at least. Please report to {{Location}} about 15 minutes ahead of time to complete any paperwork. We look forward to seeing you.

There are plenty of template tags to choose from, depending on what information you want to include. For instance, you can include a customer’s first and last name, in addition to an email and salutation. If you’re looking to customize further, feel free to include the time, date, and appointment length. In addition, you can also include things like a calendar link, location, staff name, staff phone, staff email, and service type. You can also include a booking link or a review link if you choose.

5. Friendly Detail-Specific Reminder

For a less formal reminder, you may want to walk the client through all the details with a friendly tone. Here’s a friendly reminder email template you might use for this occasion — or you can cut it down to fit in a text message.

Hey {{First Name}}!

{{Staff Name}} here with (Your Business Name). It looks like you’ll be visiting us soon on {{Date}} at {{Time}}. We’re thrilled to have you as our guest!

We’ve dedicated {{Appointment Length}} for the appointment, so we can be of best service to you. Confirm your attendance by clicking below and we’ll see you on {{Day Name}}!


{{Staff Name}} or (Your Business Name)

With a friendlier tone, customers may feel more comfortable when attending an appointment with you for the first time. Template tags will allow you to automatically personalize your reminders so customers feel like the message is meant for them.

6. Follow-Up Reminder

Following up with your clients after an appointment can help you continue the conversation and keep your business fresh in clients’ minds. Offering discounts on subsequent bookings can also help you fill your schedule and secure future income. You could even use a follow-up reminder to help clients set up recurring appointments, sign up for a new service, or even register for an upcoming event.

Here’s an example of a follow-up message you could send the day after an appointment:

Hello {{First Name}}, we hope you enjoyed your appointment with {{Staff Name}} yesterday. To show our appreciation, we’ve included a coupon below that you can use any time within the next 2 weeks. Thank you for your business.

(Include Coupon Code)

(Your Business Name)

7. Brand-Specific Follow-Up Reminder

Here’s an example of a follow-up email template with a bit more personality:

{{First Name}}, you rock!

We appreciate you sharing your day with us on {{Day Name}}, and we want to give you something special (after all, you deserve it).

Show this email at your next {{Service}} appointment and get 20% off! We’re here to help you make the most of your time with us. Because hey, there’s no one like you!


(Your Business Name)

The supportive tone in this template can help you reach out to current customers with confidence and make them feel appreciated. The embedded template tags can help you spread personalized positive vibes with little effort.

8. Ongoing Connection Reminder

Businesses worldwide offer a variety of goods and services to their clients. Sometimes that means you might not see your clients for a few months at a time. In this case, you can build off the template below to invite them back:

Hello {{First Name}}, it’s been a while since we last saw you! According to our records, you are due for another {{Service}} soon. To schedule your next appointment, click here: {{Booking Link}}.

With GoReminders, you can create a custom booking page with your own branding and insert a link to that page automatically with the {{Booking Link}} template tag.

9. Friendly Re-connection Reminder

Here’s an example of a re-connection reminder with a more casual, friendly tone:

Hello {{First Name}}, it’s {{Service}} time again! We loved seeing you last year around this time and hope to see you again soon. Don’t forget to book your next appointment here: {{Booking Link}}.

Friendly reminders can be a great way to ensure appointments you book months or even even a year in advance have 100% attendance. This is especially true for businesses that don’t see their clients on a consistent basis year-round.

10. Review Collection Reminders

What happens after the appointment matters just as much as the interaction between you and your client during the appointment. With GoReminders, you can easily request feedback so your client can share their thoughts. Here’s a template you might use to request reviews after an appointment:

Hello {{First Name}}, it was a pleasure doing business with you on {{Date}}. If you enjoyed your experience with (Your Business Name), please consider leaving us a review here: {{Review Link}}. Your feedback means a lot to us and helps us improve our services for you and future customers. Have a great day!

When you set up review automation with GoReminders, the software automatically screens your incoming reviews. Positive reviews can be automatically posted for the world to see on Yelp or your Google My Business page. Any negative feedback will be sent privately to you so you can make improvements or reach out to repair the customer relationship.

11. Message Blast Templates

GoReminders also offers message blasts. This feature allows you to send a personalized message to multiple customers at once. Each message blast can be directed to specific client groups to get the word out about sales or promotions your business is offering. They’re also a great way to advertise upcoming events and sales.

Here’s an example of a message blast template you might use for a holiday promotion:

Hey {{First Name}}! Don’t miss our upcoming holiday deals at (Your Business Name)—get 15% off all {{Service}} appointments booked through (Custom Date). Beat the rush before the holidays! Sign up here: {{Booking Link}}.

Customize Your Professional Reminders with GoReminders

GoReminders caters to a variety of businesses with its appointment reminder service, not just service-oriented companies. Once you sign up for a GoReminders account, setup only takes 30 seconds. You’ll be ready to start automating reminders for each new appointment you make in no time.

Reminder Schedule

Text and Email Reminders

GoReminders allows you to choose how your clients are reminded (via email, text, or both). While email allows for long form messaging and multimedia, text reminders continue to gain acceptance as a professional way to communicate with your clients. In fact, roughly 70% of customers in one study reported that text messaging is a good way for a business to get their attention.

As long as you retain a professional tone, there’s no reason your business can’t take advantage of this modern mode of communication (and reach your customers right in their back pockets).

Confirm, Reschedule, and Cancellations

Customized Response Options

Unlike some other appointment reminder apps, GoReminders allows customers to easily confirm, cancel, or reschedule their appointment with a short text reply or the click of a button in an email. You can customize which reply options you want to include in your reminders in the reminder settings.

Once your client has responded with their intended action (such as confirming or rescheduling), GoReminders won’t keep bothering them with more messages. If you would like to continue communicating with your clients after they respond, GoReminders give you that capability as well. The software reports straight back to you with calendar notifications of clients who have confirmed, rescheduled, or canceled. This can help you reach out to clients to gather follow-up information if necessary.

Message sequences

Message Sequences

Reminding your customers at various intervals before your scheduled meeting can increase the odds they’ll show up. With GoReminders, you can send multiple appointment reminders (and other messages) at whatever rate you want. You can choose to remind your clients 24 hours before their appointment or up to 30 days in advance (and anytime in between). You can even change this interval from customer to customer.

For instance, you may create a sequence that sends out two reminders before the appointment, then one follow-up message afterward to request a review. Once you set this sequence on the appointment creation screen, it will automatically deploy your reminder messages at your chosen time intervals.

Final Thoughts

Friendly and professional automatic reminders are easy to generate and schedule with GoReminders. Template tags fill in the blanks so you don’t have to. You can create as many custom templates as you’d like, so you can showcase your personality with every communication you send out. All that’s left is to provide your customers the service that only you know how to give.

Not sure if GoReminders is the right fit for you? Sign up today risk-free and get started in less than a minute. You’ll be able to go in and test out our available features such as email/text reminders, message blasts, and flexible booking options. If it isn’t the right fit for you and your team, we offer a 30-day money-back guarantee.

I tried another system, but there were too many goof-ups so I went back to pen and paper. Until I foundGoReminders! I love how simple it is on my iPad, and I do a week’s worth of scheduling in the time it took me for one client! Now I can focus on making my clients beautiful!

Erica Mitchell at Sola Salons

I manage donor recruitment for a small community blood bank in northern California. I want to thank you for providing an option for small and non-profit organizations without a huge investment. It’s often difficult to find a balance between 90% functional freeware and an investment that I’d have to lay someone off to afford. GoReminders seems like a great balance.

John from Northern California Community Blood Bank

I love this app! Its help save me so much time! If you have a question, people are there in the “customer service world” ready to help. Great job!

April Beitler, Beitler's Chimney Service

The time that GoReminders saves me equates to more profit in the bank, because my time is money—especially since I am the sole operator of my business. The bottom line is the time you save using GoReminders to take care of reminding your clients who are so busy that they forget, is well worth every investment you’re going to spend utilizing this service.

Jeremy Coco, Chef Jeremy Coco Culinary Services

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